Green is the color of the week! Millions around the globe will celebrate the life of St. Patrick on Thursday, March 17th. There are some business lessons to be learned from the life of this fifth-century Christian missionary in Ireland.
1. The power of visual symbols.
St. Patrick used the symbol of the shamrock, also known as a three-leafed clover, to represent the Christian doctrine of the Holy Trinity (God, Jesus and the Holy Spirit.) Companies should use images and words to clearly convey their unique selling proposition (USP). Contact the Davidson Group to clarify your USP.
2. The importance of color.
Famous landmarks like the Empire State Building and the Sydney Opera House will turn green to celebrate the day. Shades of green became the official color of the holiday in the 17th century. This represents the importance of company tangibles. Ensure your office, website, employees and company vehicles portray a professional image.
3. Overcome adversity.
Although he was born to wealthy parents in Britain, St. Patrick had to overcome adversity. He was kidnapped by Irish raiders and taken into slavery when he was only 16 years old. While in captivity in Ireland, St. Patrick was forced to work as a shepherd for six years. Despite this long period of forced labor, he later returned as a missionary to Ireland. This raises the importance of balancing short- and long-term goals.
Here are some fun facts about this holiday.
· Around 80 percent of Americans will be wearing green.
· There’s about a 70 percent increase in cabbage shipments.
· An estimated 31 million pints of Guinness will be consumed.
· Hallmark sells more than 100 versions of St. Patrick’s Day cards.
You don’t need to be Irish to be lucky! Contact the Davidson Group to ensure your organization is positioned for sustained growth.
